SEO report of theserendipityshop.com

The Serendipity Shop

www.theserendipityshop.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Use "H" tags.

 SEO

URL

Domain : www.theserendipityshop.com/

Character length : 27

Title
The Serendipity Shop
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: WINDOWS-1252.
Language
We have found the language localisation: ”en”.
Title
The Serendipity Shop

Character length : 20

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
      Keyword matrix
      wordtitledescriptionsheading
      404 Page
      The website has a 404 error page.
      Flash content
      Good! The website does not have any flash contents.
      Frame
      Good! The website does not use iFrame solutions.
      Images
      We found 5 images on this web page.

      Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

       Readability

      Flesch–Kincaid Grade Level
      6.10
      Flesch Reading Ease
      60.50
      Coleman Liau Index
      12.00
      Automated Readability Index (ARI)
      5.00
      Dale–Chall Readability
      4.80
      SMOG Index
      9.70
      Spache Readibility
      2.00
      Number of letters
      106
      Number of words
      21
      Number of sentences
      4
      Average words per sentences
      5
      Number of syllables
      35
      Syllables in words
      38
      Average syllables in words
      1.67
      Number of words in first three syllables
      5
      Percentage of word / syllables
      23.81
      Words not in Dale-Chall easy-word list
      6
      Words not in Spache easy-word list
      9

       Technologies

      Deprecated HTML elements
      Error! Deprecated HTML tags are used on this webpage. You should improve your website.
      Deprecated HTML tagsOccurrences
      <FONT>1
      <CENTER>4
      <font>3
      Redirection (www / not www)
      Error! The web address is accessible with and without www!
      Deprecated HTML elements
      Error! Deprecated HTML tags are used on this webpage. You should improve your website.
      Deprecated HTML tagsOccurrences
      <FONT>1
      <CENTER>4
      <font>3
      Printability
      Suggestion! Unfortunately, no printer-friendly CSS found.
      Meta Tag (viewport tag, mobile devices)
      Error! The meta tag named viewport is missing.

       Speed test

      Server response time
      The server response time is not fast enough: 2.3 seconds have passed until the page started to load.
      Table layout
      Error! Avoid using nested tables!
      Number of HTTP resources
      7
      Number of source domains
      1
      Render blocking resources
      The elements below are blocking the “above the fold” rendering.
      List of render blocking css files
      • http://www.theserendipityshop.com/plaza.css

       Speed test – Javascript

      Javascript
      Good! Just a few javascript files are detected on the website.
      File size of all javascript files combined
      0.00
      Javascript minifying
      Great! The Javascript files are minified.

       Speed test – CSS

      CSS
      Good! Just a few CSS files are used on this website.
      File size of all css files combined
      0.00
      CSS minifying
      Great! The CSS elements are minified.

       Speed test – Compression

      Uncompressed size of the of the HTML
      3.44KB
      Gzip compression
      Your site uses compression.

       Speed test – Browser cache

      Number of static resources (image, JS, CSS)
      5
      Browser cache
      The browser cache is not set correctly for all elements.
      URLDuration
      http://www.theserendipityshop.com/images/nav36868180i.gifExpiry time is not specified
      http://www.theserendipityshop.com/images/nav36868181i.gifExpiry time is not specified
      http://www.theserendipityshop.com/images/nav36868182i.gifExpiry time is not specified
      http://www.theserendipityshop.com/images/nav36868183i.gifExpiry time is not specified
      http://www.theserendipityshop.com/images/walkoflife.gifExpiry time is not specified

       Speed test – Images

      File size of all images combined
      235.14KB
      Image optimisation
      You can save 3.4KB (35% compression) by optimising the images below:

       Links

      We found a total of 4 different links.
      Internal links: 4

      External links:

      Link text (anchor) Link strength

      Internal links:

       Website security

      IP
      107.180.38.221
      External hidden links
      Good! No hidden external links found
      Looking for eval()
      Good! No eval(bas64_decode()) scripts are found
      Checking for XSS vulnerability
      No XSS vulnerability found
      Email encryption
      Good! We have not found any unencrypted email addresses.

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       Icons

      Favicon
      Error! No favicon is found. Using favicon helps to build a better brand quicker.

       Typos

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